Yemen has established itself as a tourist destination, attracting travellers with its striking scenery and spectacular Islamic and pre-Islamic architecture. Yemen boasts hugely varied landscapes, from magnificent mountains to lush fruit-growing valleys to semi-arid plains and wide sandy beaches. The towns and cities hide souks and spice markets, mosques and ancient city walls.

To the Romans, Yemen was Arabia Felix, whose mountains and fertile areas distinguished it from the barren desert of the rest of the Arabian peninsula. After the fall of the Roman Empire, Yemen came into the seventh century under the influence of Islam. It remained within the orbit of various regional powers until, in the 15th century, it became a flashpoint in the struggle between the Egyptians and the Ottoman Empire. During the early 17th and early 19th centuries, the struggle for control was between the Europeans and the Ottomans. Split in two by political and civil warfare throughout the 1960s, 70s and 80s, Yemen was finally reunited in 1990 under Ali Abdullah Saleh.

The country is home to numerous significant archaeological sites, while adventure travellers can enjoy camping and trekking in the unique Socotra archipelago, which counts over 270 endemic species among its enormous range of wildlife and plant life.